The benefits of Sweet Concepts – part of Promo Concepts

Sweet Concepts part of the Promo Concepts group founded by Stephen Taylor in 1993 is one of the longest and most well established UK’s leading supplier of corporate gifts and corporate sweets. Sweet Concepts is a market leader in the design, manufacture and supply of all types of promotional sweet gifts. Sweet Concepts is an innovator of unique and designs its very own unique and exclusive patented products. The Mini Mint Cube and Mint Twister are globally trade marked and patented products. Innovation in the promotional corporate gift market has kept Sweet Concepts at the forefront of the promotional gift market.

Sweet Concepts part of Promo Concepts has international reach supplying its innovative range of corporate promotional sweets, sweet tins and other ranges of promotional products to customers across the globe from countries located in Europe, the Middle East, the USA and Far East. Sweet Concepts also works with leading brands to supply truly innovative, tasty and fun promotional products.

Sweet Concepts – Unique promotional product inventions and patents

Sweet Concepts is a leader and innovator in promotional gifts and has designed and patented several now well recognised promotional products including the Mini Mint It Cube, the Mint twister and the Panoflex charging cable all wonderful promotional corporate gifts. Sweet Concepts first launched The Mini Mint It Cube in 2010 at a trade show in Copenhagen and it was received with wonderful reviews. It was a useful messaging and innovative corporate promotional product. Stephen Taylor invented the product in his office in 2008 having wanted to create a fun memorable but useful and memorable promotional corporate gift. It is obvious to state, but the reason the Mint It Cube was so useful ( there is a hint in its name) has 6 sides to print up to 6 different messages and images making it a exceptionally powerful communication messaging product. Stephen Taylor wanted to introduce a other new corporate gift promotional products for Sweet Concepts part of the Promo Concepts group to supply to its ever expanding national and International customer base. Inventing new corporate promotional gifts gave Sweet Concepts a unique position in the corporate promotional gift market. Sweet Concepts part of the Promo Concepts group became well known for offering great unique corporate gifting products.

Stephen Taylor of Sweet Concepts part of the Promo Concepts group had to think about the next big promotional gift idea and wanted to develop another promotional hit fun product that would have high fidget factor and sit on peoples desks. He wanted something to replace the phone twirl hand motion, so called due to the fact that people using the phone often doodle on a promotional corporate pad or twirl a corporate promotional pen. This thought led Stephen to think about how a sweet product could be designed to use these human traits. Some weeks later Stephen Taylor of Sweet Concepts part of the Promo Concepts group developed the unique and exclusive Mint Twister. The Mint Twister was around before the world famous craze of the fidget spinner, but also incorporates the human desire a desire to want to fidget with products whilst engaged on the phone, so in fact it was ahead of its time.

Stephen Taylor of Sweet Concepts part of the Promo Concepts group along with the Sweet Concepts design team worked hard to find exactly the right sized  shape and weight of plastic container that would not just spin and twirl but would also have a good branding area along with allowing easy functioning opening for the mints,  so when put together they not so easy to achieve. However, after a few failed attempts we found the right design,  the perfect shape that would spin and also easily dispense the mints without it impacting the spin, mint dispensing opening function or branding area of the product. So designing the right size and shape container was an intricate design challenge.  If it contained too many mints meant it was too heavy and therefore  didn’t spin  correctly and too few meant it fell lover, so we used our specialist technical design knowledge to create the perfect shape. The other challenge was to ensure that it had a good print area so that it was a useful promotional gift product. The top part of the container was designed so that it could display a great full colour corporate image and message and not to interfere with the opening of the mints.

Stephen Taylor of Sweet Concepts part of the Promo Concepts believes in great design and believed that the key to any successful product lies in the tiniest details of size, weight, form, function and usefulness. So many products often fail in one or more of these key basic criteria, and yet with just a little more dedicated thinking more products could become winners. The margin of success or failure often lies within in the details.

Our Brands

Sweet Concepts established in 1993 is the UK's leading dedicated trade only promotional gift supplier.

Our corporate values of Innovation, Quality and Delivery are reflected throughout the company. Our innovative range of exclusive products are all designed to enhance your promotional campaigns with outstanding marketing support giving you an extra competitive advantage. We hold large stocks of core products so we are able to deliver very quickly often in under five days.

We are continually developing new and exciting products to add to our already outstanding stable of products that include the globally recognised Mini Mint-It Cube® and Petra Stone paper bag.  

Stay in touch for unrivalled free marketing support and free sampling on many products. To discover how we can help you win more business call us now on +44 (0)20 7258 7340.