Promotional chocolates are available in a variety of luxury brands, with many Belgium and Swiss products proving a popular ‘high end’ choice for premium bands.

Luxury hotel chains including Four Seasons, Ritz Carlton and Mandarin Oriental are common advocates of such high end promotional chocolates.

The brands choose such promotional chocolates because they emulate their brand accurately and are in tune with their target markets.

Promotional chocolates go healthy!

With the diet market booming, the promotional chocolates sector has moved with the times and is now offer a range of low fat products.

Many diet and fitness firms have taken advantage of the new promotional chocolates and are using them as promotional tools which relate to their brands.

‘White is the new milk’ say insiders of the promotional chocolates industry!

This Easter, eggs and all other varieties of promotional chocolates are expected to be seen more prominently in white chocolate!

Although milk promotional chocolates remain the overwhelming favorite, white is slowly catching up in the race for most popular!

The promotional chocolates sector has responded well to changes in trends and lifestyle, with a wealth of new varieties now available on the market.

The most popular of the new varieties of promotional chocolate is organic, with demand increasing continuously.

Organic promotional chocolates are considered a premium item and are ideal for business trying to incorporate an element of environmental awareness/social responsibility in their marketing.

Chilli flavoured promotional chocolates are becoming increasingly popular as firms take advantage of the many straplines that can be paired with the product.

Playing on the ‘hot’ theme, many are using the ‘red hot’ and ‘spice-up’ themes in their messaging to align with the promotional chocolates’ unusual flavour!

Chilli infused promotional chocolates have long been on the market, but recent trends have seen their popularity soar.

Promotional chocolates are great for major events and can be produced cost effectively, making them ideal for large quantity orders.

The promotional chocolate also provide a high impact opportunity for branding purposes, as the packaging can be tailored with corporate colours and logos.

With Easter fast approaching and the calendar for events and conferences around the country becoming increasingly busy, there has never been a more lucrative time to stock up on promotional chocolates.

As well as the huge variety of standard products available in the promotional chocolates market, completely bespoke chocolate can also be produced in any shape and size.

Chocolate can be moulded into almost anything, and this level of flexibility gives brands unlimited creative options in designing the perfect promotional chocolates in line with their marketing campaigns!

Popular in the promotional chocolates sector are custom moulded chocolates in the shape of company logos or even company mascots!

Luxury promotional chocolates are rising in popularity, despite the current economic climate.

Firms are realising the value in promotional chocolates and going all out to impress and make an impact on their audiences through high quality, well recognised chocolate brands.

Using such high end promotional chocolates can prove extremely effective as brands pair themselves with top quality chocolate manufacturers which they feel are more representative of their brand.

The promotional chocolates industry is seeing a sharp rise in orders, as is typical of this time of year in the run up to Valentines Day.

As one of the busiest periods of the year for the industry, Valentines Day presents a wealth of opportunity for companies to promote their brands through promotional chocolates in a more personal and also quirky way, in tune with Valentines Day.

This period of the year is one of the busiest for the industry, with promotional chocolates being produced at rates only otherwise seen around Christmas and Easter. As the date gets even closer, companies are warned to get their orders in on time so they can start to capitalise on the period early!

Promotional chocolates have seen a surge in popularity over the last 6-12 months due to their high impact and cost effective pricing, not to mention the growing array of varieties now on the market.

Many companies are now cleverly linking in other elements to their campaigns with promotional chocolates and encouraging people to visit their website in order to redeem prizes. This is a great way of driving traffic to websites and getting more value from the chocolates!

With printing options on both sides of the wrapper, the promotional chocolates provide the perfect avenue for competition based campaigns, building both brand awareness and brand engagement!