About Us

Sweet Concepts is renamed the Promo Concepts group with Sweet Concepts being the specialist sweet division and Creative Concepts dedicated to innovate promotional merchandise. This better reflects the direction and offerings of the business. It will also help our loyal long standing customers to better understand the product split and direction of the company.

Providing a wide range of standard, cutting-edge and bespoke items exclusively to the trade, customers keep returning to
The Promo Concepts Group
because we offer:

  • Dedicated Account Management and FREE Consultancy Service, providing creative, practical solutions to meet your merchandising needs International Product Sourcing for the latest range of products at the most competitive prices
  • In-house Creative Team, see your logo on any product before it goes to print and respond with original sweets ideas for you.

Established for over 21 years, Sweet Concepts has developed an exemplary reputation in the industry for servicing all promotional confectionery needs.

Let us do the work for you!

If you cannot find a specific product, then allow our dedicated sourcing team to work with you to design a bespoke product solution.

Creative Solutions

As experts in the field of promotional merchandise and business gifts, we have a huge range of standard items to select from. In addition, we also have exclusive access to a large number of specialist items and the know-how to create your own bespoke products, to suit any given campaign or event. We also offer a range of specialist items that can be provided at very short notice, to help take the stress out of organising your campaign or event.

How We Started

Stephen Taylor – Profile

It was in August 1993 that Stephen Taylor noticed a bowl of mints, offered to customers as a ‘thank you’ in a restaurant. His immediate thought was how unhygienic this was but then an idea dawned on him, what if the sweets were wrapped?

Stephen had a great idea and was full of ambition and desire but had no money and no track record but wanted to get his sweets produced. He called many sweet factories and finally his persuasion paid off when one of them took a leap of faith and agreed to produce the new “Thank you” mints and also agreed to give him 30 days credit. A short while later he was supplied with £2,500 worth of wrapped sweets which he called the ‘Thank You’ mint and sold them to local restaurants. He walked door to door selling them to London restaurants during the day and hotels at night. He knew he had promised that he would pay them in full within 30 days. He had to keep his word and worked fifteen hour days persuading anyone that would listen to buy his “Thank You ” mints. This initial venture was slow, but Stephen persisted, not stopping until all the mints were sold and he had enough money to repay the factory that had shown such good faith in him.

Stephen’s determination paid off as he began receiving requests from companies asking for personalised sweets and chocolates. His first break came in 1994 from the airline British Airways who placed an order for Halloween themed chocolates to give away on board. Then other orders followed. The business grew quite rapidly and this led to the creation of Sweet Concepts that is now the UK’s leading suppliers of promotional sweets, chocolates, fortune cookies and many more creative promotional confectionery products.

Making a mint

A personal interview with Stephen Taylor


If it is edible, 30-year-old Stephen Taylor will wrap it, box it and put his client’s message on it, in it or through it. The founder of promotional confectionery company Sweet Concepts believes food can nurture corporate images. Chocolates, mints, sweets, space dust, lollipops, sticks of rock, fortune cookies, biscuits, flavoured popcorn, even cakes with pictures on the icing – his clients have used them all to boost brands.